Subscription companies measure their financial performance a little differently than regular businesses because the revenue generated from a sale is realised over time rather than in a single payment for a product or service. SaaS metrics are mostly forward projections of anticipated subscription revenue.
While traditional accounting (gross/net revenue, etc) is no less important in a subscription business (these still have to be done too), these SaaS metrics covered below are usually of more day-to-day relevance to a management team trying to grow and optimise a subscription business.
If you have any questions on how to measure the performance of your SaaS or subscription business please email [email protected]
ChartMogul helps SaaS and subscription businesses calculate and understand their recurring revenue metrics. Get MRR, churn rate, customer lifetime value, and more with a single click! For Stripe, Braintree, Recurly and Chargify.
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