The Hack: They say that you can't manage what you don't measure. We say you can't avoid KPI's when they're right in your face! Use this hack to create a customized dashboard to measure and display your key performance indicators, and watch your bottom line grow
The Phase: Pre Launch
We Use: Ducksboard.com (Free for 30 days and then $19/month for 1 dashboard)
Data is very fashionable right now. You hear people talking about data driven marketing all the time. The main reason: never before has so much data been available to marketers, usually for free. There's so much data available, that the novice marketer feels totally overwhelmed, and gets hit with the proverbial fire-hose as soon as they dip a toe into their marketing data. The trick is simple and requires you to prioritize the 3 or 4 key performance metrics that are the most important to your company. Instead of getting intimidated attempting to track dozens of metrics, focus on the most important and track them obsessively. This hack will help.
Now Hack It:
You can keep your entire team on the same page by displaying your Ducksboard on a TV on your office wall. Having your entire team following the same KPI's can be a big factor in creating a culture of growth.
Did you like this hack? Why not check out 65 more of them over at our Growth Hacking Sourcebook and learn how to be a Growth Jedi Master!